Stop Setting Goals. Start Operating with Objectives

“Write the vision and make it plain, so that he who reads it may run with it.” — Habakkuk 2:2

BIG DREAMERS MOTIVATION

Stop Setting Goals, Start Operating with Objectives

This lesson clicked for me while listening to Myron Golden.

He said something simple, but it hit deep: goals lock people in, objectives keep people moving.

That language shift explained something I had been feeling for years but never fully named.

I’ve always tried to live by a principle of guarding my expectations. Not because I lack faith, but because I’ve been let down too many times by outcomes, timelines, and people. And most disappointment doesn’t come from effort; it comes from expectations.

Goals can do that.

A goal feels like a finish line. A stopping post. You either hit it, or you don’t. And when you don’t, the internal damage can be heavier than we admit. Energy drops. Confidence takes a hit. Momentum slows.

I’ve seen it happen in my own life.

If you set a goal to make $100,000 in a year and you miss it, your mind doesn’t say, “Adjust and continue.” It often says, “You failed.”

That’s dangerous.

An objective works differently.

An objective behaves more like a vision. It stays alive. It moves forward with you. If you don’t hit it on the timeline you expected, it doesn’t die; it adapts. You adjust the plan, not your belief in yourself.

What was really at stake for me wasn’t money. It was energy.

Every time a goal wasn’t met, it drained future effort. And low energy always slows output. Always.

Here’s the hard truth I had to accept: Not every goal will be met.

And that doesn’t mean you’re off course. It means you may be using the wrong framework to measure progress.

When I shifted my thinking from goals to objectives, something changed.

Objectives allowed me to create multiple goalposts along the way. Smaller wins. Clear checkpoints. Proof of movement.

And when discouragement tried to creep in, faith stepped in, not to rescue failure, but to remind me the objective was still in play.

As long as there is breath in your body, the objective can still be fulfilled.

Your time is your time. God’s time is God’s time.

Objectives permit you to keep moving without shaming yourself for not being “on schedule.”

This message is for the builder who keeps setting goals… and keeps watching the calendar run out.

Stop beating yourself up. Reframe the mission.

You still have work to do, but now you can do it without draining the energy of your future self.

BRAND MAN TIP OF THE DAY

Goals Measure Outcomes. Objectives Protect Momentum.

In marketing and business, momentum matters more than milestones.

Goals tell you if something happened.Objectives tell you what continues to happen.

Here’s the Brand Man translation:

When your strategy is built only around goals, execution becomes emotional. When goals are missed, people quit.

When your strategy is built around objectives, execution becomes adaptive. When something doesn’t work, you adjust, not abandon.

Objectives create systems.

Systems create consistency.

Consistency creates results.

That’s how businesses survive long enough to scale.

ACTIONABLE MOVE: Convert One Goal into an Objective

Take one goal you’ve been frustrated by and rewrite it as an objective.

Then:

• Break it into 3 smaller checkpoints

• Assign one repeatable action to each checkpoint

• Remove the deadline pressure, keep the direction

Progress beats perfection. Movement beats shame.

TODAY’S OFFER: JOIN THE NEXT MARKETING MASTERCLASS

If you’re tired of setting goals that stall and want a system that keeps momentum alive, join the next Marketing Masterclass.

This is where vision turns into execution — without burnout.

👉 Click here to register for free