Think You Have a Support Problem, But You Have a Marketing Problem

Need support? No you need a marketing strategy.

You thought your family would be the first to buy. You expected your friends to repost, share, and show up. But when your post only got five likes and no shares, you started to question everything. "Maybe they don’t support me." But here’s the truth: you don’t have a support problem. You have a marketing problem.

Let’s be real. Most people won’t see your first post. Or your second. Or your third. They are busy, distracted, or simply didn’t see it. That’s not a reflection of your worth, your talent, or your idea. It’s a reflection of your frequency, consistency, and clarity.

Here are 10 quick marketing tips to solve what you thought was a support problem:

1. Post More Frequently

Once is not enough. Post 3-5 times a day across platforms. Everyone isn’t online at the same time. Repetition gets attention.

I AM YOUR BRAND MAN

2. Use the 3 E's: Educate, Entertain, Empower

Your content should do at least one of these things. If all you post is flyers, you're losing attention. Mix in content that adds value.

3. Slide in the DMs

Stop waiting for people to come to you. If someone has supported you before, reach out. Personally invite them to check out your latest move.

4. Email Is Not Dead

People check email more than they check their socials. Add email to your strategy. Be in their inbox, not just their feed.

5. Be Omnipresent

Get on more than one platform. Your people are spread across TikTok, Instagram, Facebook, YouTube, Google, and Medium. Be there too.

6. Talk About It In Real Life

Marketing is a lifestyle. Tell the person at the store. Your neighbor. Your Uber driver. Your pastor. Bring it up everywhere.

7. Test Your Messaging

Ask 5 people around you what you do. If they can’t explain it, your message isn't clear. Fix that. Clarity converts.

8. Don't Just Say "Support Me"

Stop asking for favors. Start solving problems. Instead of "Come to my event," say, "Are you a hairstylist who wants to attract more clients? This is for you."

9. Create Conversation Starters

Ask questions in your posts. Start with a bold statement. Make people stop scrolling. Your content should spark curiosity or connection.

10. Track What Works

If nobody is clicking or commenting, it's not working. Change the copy. Change the format. Keep testing until you get traction.

You don't need more support. You need a better strategy.

When you shift your mindset from expecting support to earning attention, everything changes. Stop crying about who didn't repost your flyer. Start creating content that makes strangers stop, watch, and share. Support feels good. But smart marketing builds brands.

Need help crafting that strategy? Click here for your free Marketing Strategy Guide and start turning silence into sales.