PUSH START MARKETING, is an execution guide designed to help entrepreneurs implement their existing marketing strategy without burnout. It is not a strategy-building book, but rather a tool to translate strategy into consistent action.
 
The guide is divided into chapters covering essential phases of execution:
Chapter 1: Don't Get Stuck – Focuses on the reality of execution, emphasizing that momentum stalls when a plan feels too big or lacks a clear starting point. Execution requires repetition, structure, and decision-making endurance.
 
Chapter 2: Know Thy Self – Defines the foundational identity of the business, which includes Mission, Vision, and Purpose, and is heavily influenced by Simon Sinek's "Start With Why" philosophy. It also covers defining Values, the Unique Selling Proposition (USP), and Identifying the Ideal Customer.
 
Chapter 3: Brand Identity Isn't Aesthetic, It's Instruction – Brand identity serves to remove decision fatigue by defining how to speak, what tone to use, and what fits, which speeds up content creation.
 
Chapter 4: Customer Clarity Gap – Addresses that weak content is often a clarity problem, not a creativity problem. It connects clear customer insight and brand positioning to effective content creation.
 
Chapter 5: The Customer is the Hero, Not You – Corrects the story framework, explaining that the brand's role is to be the guide, not the hero, and that customers buy because they feel understood.
 
Chapter 6: Creating Content That Matters – Uses principles from Jay Baer's Talk Triggers and Gary Vaynerchuk's Jab, Jab, Jab, Right Hook to structure content creation around giving value (Education, Empowerment, Entertainment/Relatability) before asking for a sale.
 
Chapter 7: Solomon's Wisdom – Introduces the "1000 Psalms Rule," which reframes content creation as purposeful wisdom distribution by breaking one clear offer into multiple angles (e.g., educational, story, practical) and formats.
 
Chapter 8: Why One Post Never Sells an Offer – Normalizes repetition in sales, stating that each offer needs multiple angles (emotional, logical, aspirational, problem-focused) because people rarely see content the first time.
 
Chapter 9: Momentum Tokens Explained – Introduces "Momentum Tokens" as a means to delegate specific, strategy-guided tasks to restore momentum, prevent burnout, and protect focus.
 
Chapter 10: Doing It Yourself vs Doing It Right – Outlines four execution paths based on a business's stage of growth: DIY Execution, Momentum Tokens, 30-Day Brand Bar Membership, and Ongoing Partnership.
 
The overall conclusion is that Clarity (strategy) is the starting point, and Momentum (action) is the multiplier, achieved by having systems that beat hustle.