Free is KING, QUEEN AND EVERYTHING IN BETWEEN

This is something that I feel every business owner, marketer, promoter, should not only know but that should put this into their customer journey some way or the other. For me this falls into what some call the Bezos effect. Where a business focuses on the true constant realities. One reality that will never change is that people love free things. If people don't want what you are giving away for free than what your distributing must be pretty bad.


It was during this event planning where my business partner and I at the time, were trying to figure out a way to sell tickets to this event in order to recoup our spending. When just like that she said. Hey why don't we just make this jawn free? We only owed $600 and we could pay for that. Everything else would pay for itself. Let's just focus on having a packed out event. That right there was one of the best decisions I ever had the privilege to be apart of. This event was not just a hit, but it is something that people still ask me about till this day. We brought so much value to people for free it left a memorable impression on everyone that attended.


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