Branding & Marketing Tips

From I Am Your Brand Man

I am your brand man on marketing and branding

When people say what's your brand, stop thinking they are talking about your logo. Your logo is all apart of your brand's identity. It is not your brand.

Two different requests. Two different results.

You pray for money. You will make it. Then what. What is your plan? If you pray for the ideas to make money, you will make plans to cultivate that idea, and therefore the money will continuously follow.

I am your brand man on marketing and branding
I am your brand man on marketing and branding

Market differentiation:

The process of distinguishing a product or service from others, to make it more attractive to a particular target market. 

- What are your competitors doing?

- What makes you, your product, your service different?

- Write down every possible thing you come up with.

- Sit and think about ways to apply these differences to every aspect of your business.

Ever since the invention of the remote control, consumers have taken control of how and what is advertised to them. Think about how many times have you switched a channel on TV, skipped the ad on YouTube, scrolled faster down your feed to skip the disruption? The trick is to get people engaged capture their interest and hopefully their heart. Then you won't have to sell anything. They will ask you about your product or services.

I am your brand man on marketing and branding